Resume

Education
Fordham University; New York, New York
Degree: Bachelor of Arts in Visual Arts

Computer Skills
Adobe InDesign CS3, Adobe Photoshop CS3, Adobe Illustrator CS3, Acrobat, Dreamweaver CS3, Rapid Weaver, QuarkXPress 6, Microsoft Office, Mac OS X, Barcode Producer, FTP Software

Experience
Art Director | May 2000 - Present
Freelance
• Successfully designed for each clients individual styles, needs and budgets
• Balfour for State Senate- designed golf outing brochure
• 2Plant International- designed logo, collateral materials, catalog, icons, order forms, trade show booth
• Charlotte West- designed logo, collateral materials, storefront signage, product labels, bags, advertising and coordinated all printing a successful store launch and continued success
• Gardenworld/Growing Colors- designed GC logo, catalog cover, trade show materials
• Jeff King Productions- website
• Karin’s Custom Images- designed postcards, folders, t-shirts, bags and images for promotional products
• Lily Looks- advertisements, posters, trade show booth
• Moerings/Sempergreen- advertisements, point of purchase signage, catalog, trade show materials, packaging, sell sheets
• Mountain House- website
• NATE & PAHRA- designed collateral materials, banners, trade show materials, brochures, clothing patches, certificates, forms and wallet card
• TASC- logo, packaging, sales call materials, mockups
• Whitney Dunnigan King Photography- website


Graphic Design & Packaging Manager | October 2006-January 2008
Langeveld Bulb Company in Lakewood, New Jersey
• Responsible for consistent brand identity for 9 international and domestic brands
• Created over 25 new product packaging designs for major chain stores and garden centers per year resulting in landing key chain store accounts and increased sales across the board
• Created full spectrum of corporate identity materials such as letterhead, business cards, signage, packaging, catalogues
• Designed the new layout of the corporate website for consumers and website for retailers resulting in gaining new clients and more industry recognition due to the use of new technology
• Edit and retouch photos to modify flowers, backgrounds and packaging/displays
• In-house digital photography of products for packaging reducing the need to rely on outside photographers
• Photo shoot coordinator, scout and stylist
• Copy writing and editing for packaging, catalogs and point of purchase materials
• Sourced, negotiated and resolved issues with packaging and printing companies which helped to increase
on time delivery, reduce costs and improve the general quality of catalogs and packaging
• Coordinated with other departments and pre-press company to improve turn around times, work quality and reduce costs by diligently enforcing deadlines and making sure that all information was provided before a project was begun
• Created, managed and reduced departmental budget
• Generated significant company savings by performing all graphic design-related activities in-house
• Implemented departmental workflow system and continually updated it for efficiency; this involved implementing a system to track of all current and upcoming projects, running a weekly meeting to coordinate all graphics related projects and managing the workload with graphics assistant to meet all tight deadlines
• Member of new product development team; used knowledge of horticulture and trends to produce new products and ideas; being a member of this team also enabled me to maximize the graphics work flow
• Proposed and implemented redesign for garden center catalogs resulting in increased sales from a new, more up-to-date style
• Successfully selected and managed full time assistant and freelance graphic designers
• Responsible for graphics studio- this involved keeping IT up to date on all computer issues and software needs/updates, created a photo shoot area for product photography, maintained and ordered supplies for three printers (2 color laser and 1 wide format, maintained and ordered supplies for laminator and large format board cutting system, ordered all graphics supplies (xactos, markers, bristol, etc) and maintained an organized yet creative environment to work in.

Graphics Designer | June 2001-October 2006
Langeveld Bulb Company in Lakewood, New Jersey
• Catalogue and sell sheet production (formatting, image input, collection for printer
• Designed and produced in-house point of purchase designs that fit within the framework of current brand identities resulting in a positive response from existing and new customers
• Package design and production for chain stores and garden centers
• Responsible for packaging and product mockups for sales and marketing teams

Freelance Graphic Designer
The Jewish Community Center in Manhattan in New York, NY
July 2000 - September 2001
• Designed a variety of collateral pieces such as postcards, flyers, newspaper advertisements
• Worked on monthly production pieces and in-house projects

Graphic Design Intern | Summer 1999
NuWav Marketing, Inc. in Manasquan, NJ
• Advertisements, brochures, and collateral design projects
• In-house digital photography